Alto Key has embraced social media to push the boundaries of all things music in this digital age. From music challenges and viral sounds to heartfelt songs, his wholesome musical content is regularly viewed, remixed and shared by millions of people worldwide, having grown an audience over 1.7M followers across TikTok and Instagram. His published songs receive just as much passion and energy. Industry tastemakers have supported him including Music News, EARMILK, BBC Music Introducing, and both Spotify and Apple Music editorial playlists. Expect indie pop vibes and emotive lyrics.