Alto Key has embraced social media to push the boundaries of all things music in this digital age. From music challenges and viral jingles to heartfelt songs, his wholesome musical content is regularly viewed, remixed and shared by millions worldwide. He has grown an audience of over 1.5M followers across his social media profiles and was the most duetted UK artist on TikTok in 2021. His published songs receive just as much passion and energy. His music mixes up catchy melodies with thick vocals to create a unique UK indie pop sound that has earned him hundreds of thousands of streams independently. Moreover, his music has been shared by numerous music blogs and radio stations, including BBC Music Introducing, Soho Radio, idobi Radio, EARMILK and Music News.