By calling on fifty years experience in Environmental Campaigning and with a touch of his own blend of silliness, the almost-but-not-entirely unheard-of, non-award winning environmentalist John Booth with the help of his family have developed Boiling Frogs Blog. Its purpose is to challenge the business as usual approach to the Climate and Ecological Emergency from all aspects of community. It's also a call to action by raising awareness with a smorgasbord of stories about local grassroots environmental activism to inform, inspire and motivate people to join in or even start their own project.