Chris Chong launched @HoneyMoneySG in 2021 as a YouTube Channel dedicated to sharing personal finance knowledge. Subsequently, he quit his full-time job and founded Hive Media in 2023 to take on more corporate projects with a mission to improve the financial well-being of the Singaporean and international communities. Today, his multiple social media channels boast more than 30,000 followers and have garnered over 4 million views. Additionally, the Community Telegram group has attracted over 10,000 like-minded individuals who engage in discussions on topics like Personal Finance, Credit Cards, CPF, Retirement Planning, and Money Saving Hacks. Chris has also earned recognition from mainstream media outlets such as CNA, Lianhe Zaobao and TODAY, where he has been featured discussing finance topics like F.I.R.E. and strategies for saving money during periods of high inflation.