This is the synthesis of years of piecing together mental models, plot structures, and narrative systems. Built for brand designers, dungeon masters, marketers, novelists, and storytellers of all kinds. What if you had an encyclopedic list of every aspect of character, plot, personality, and brand? When I first started my career, this didn’t exist. I’ve spent the last 12 years cataloging every storytelling tool I could find, and synthesizing it into holistic but digestible systems. These are nuggets of wisdom both bite-sized and robust, meant to inspire your own creativity. Whether you’re a marketer by day, novelist by night, dungeon master by weekend, or all three, these tools are designed to give you the express route to making smart narrative decisions. There are two kinds of writers: freeform writers, and systematic writers. If you’re a freeform writer, and everything just flows naturally, that’s great. But that means these tools are not for you! Systematic writers need models, rationales, lists, sets. They need systems. They need to know that narrative decisions are made for a reason, in a framework that communicates that reason.